ALPHA TEST | Sangue, pelle, vita...

The need of the Agency and therefore of the Client was to create an emotional video, but at the same time dynamic, rhythmic, modern, to advertise, on the web and on their Social channels, one of its flagship products: the books for the preparation of admission to the university. The challenge, as often happens for web ads, was to tell in a very short video an engaging story, in which the target audience could identify itself.