NUTS | adv
Costumes & Make-up
The client’s need was to inform about the launch of their App both elderly customers, the real target of the product, and the young relatives of potential users. So we created a trans-generational story that we developed in 3 different formats: a 2 minutes cut for the website and two cuts, 30 and 15 seconds, for Tv. The challenge was to be lighter on the hearing problem behind the use of the App, showing the image of an old man who was still smart and funny rather than sad because “sick”.